Lucano Design Ladders Photography

Style meets functionality in the Lucano, an award-winning step stool that our client, Hasegawa USA, was looking to bring under the spotlight and promote to consumers. For a product so essential to everyday life, we knew that lifestyle photography would be the way to do it.  

Our work on this project runs the gamut of production elements, from talent search to location scouting, art direction to retouching and editing. The final photos achieve just the right look and feel we worked meticulously for—a fresh, urban vibe that not only complements the product, but also brings out the very best in what it can offer.