Inspiration for the Inspirational
For the EOS M200 Content Creator Kit, Canon USA tasked us to produce packaging that’s both on-brand and on-trend for the latest generation of makers. The challenge: how do you catch your audience’s eye in the busy, changeable and high-volume world of retail? Our creative team came together and took this challenge head-on through market research, brainstorm sessions and meticulous design exercises in order to really hone in on what Canon was looking for. We came to a final, striking balance of illustration and information for a kit that not only stands out from the crowd, but inspires people everywhere to get creating.