Pinnacle Program
CLIENT
LG Home Electronics

Branding, Elevated.

The Pinnacle Program is a resource built for custom installers, dedicated to helping them integrate LG products into luxury and smart homes seamlessly. LG partners with the most trusted names in home integration and automation technologies, and they partnered with us to give the Program a brand identity. 

Throughout all the materials we developed, from logos to lifestyle images, copy to full-fledge brochures, we focused on conveying the meaning of the word pinnacle.  

Sharp angles. Sleek imagery. An elevated look and feel. Our work on these projects helps communicate the high quality of our client’s service, and help to firmly establish LG's status in the competitive industry of custom installation.

LOGO DEVELOPMENT
Logomark concepts and grid study
LIFESTYLE CONCEPTS
A set of lifestyle images created, showcasing LG products in various custom home installation scenarios.
PRINT & DIGITAL BROCHURE
Print production overseen by S Plus. A digital, iPad-friendly version of the brochure was also developed.

Looking to brand your next product or service?

Contact Us
Let us help you with:
• Brand and Logo Development
• Branding and Identity Systems
• Website Development
• Brochures and Collaterals
• Content & Asset Production
And more...

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